If you aren't failing sometimes...

If you do take a risk and happen to fail remmember that you personally are not a failure. The failure is external. This perspective will allow you to get up and try again and again. Your idea might have been poor. The timing might have been off. Or you might not have had the necessary resources to succeed. You are not your company. You are not your product. It is real easy to think you are and it is real easy to get wrapped up in it. But if you fail, and even if you are successful, it is not you. Your company may fail, your product may fail but you are not the failure. Keep in mind than failure is a natural part of learning process. If you aren't failing sometimes, then you probably aren't taking enough risks.